Frito-Lay is offering another $1-million to an amateur filmmaker who can create the best Super Bowl commercial for their Dorito's brand.
“Big Miracle” ABC entertainment critic David Blaustein calls it a corny and manipulative, but very effective film.
IN HOUR 2
Find out why this Madison Avenue marketing expert says most Super Bowl advertisers are wasting their money – because they just don't get it
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IN HOUR 3
Great ideas to give your Super Bowl party menu an extra kick
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ON MONDAY
How to cut your car maintenance costs by $200 this year to help offset the latest round of gas price increases
